Design Research
Competitive Analysis
First, we conducted a competitive analysis of a variety of journaling and dream journaling apps, evaluating their strengths and weaknesses in areas such as user interface, features, and user experience. Our research highlighted several opportunities for One Voice Journal, such as incorporating prompts, tags, filtering, and text formatting.
Personas/User Journey Mapping
Our client originally had two user groups in mind for the app—the primary user group was Christian adults and the secondary user group was non-religious dream journalers. From creating the journey maps for each of these groups, we found that the needs of each were different enough that, together with the client, we decided to focus solely on Christian users for the MVP.
Story Mapping
To define what features would be part of our first design sprint and to prepare for lo-fi wireframing, I created the story map below.
