Rutherford + Chekene, a structural engineering firm, needed a modern digital presence to support their expanding recruiting efforts and business development initiatives. Their existing website no longer reflected the quality and innovation of their engineering work, creating a disconnect between their professional reputation and online presentation. This comprehensive redesign project was structured from the outset to span multiple phases, with a planned handoff to external consultants for specialized development work. The final result gives R+C a fresh, modern digital presence that positions them as a forward-thinking 21st century engineering firm.

As initial project lead, I guided the strategic foundation through competitive analysis and low-fidelity wireframing before handing the project off to an external web design consultant to design and build the 1.0 version of the website. After completing the UC Berkeley Extension certificate program in UX Design, I returned to the project. Building upon the visual language established by the web design consultant, I designed and built out the expanded 2.0 version of the website.

My scope for the 2.0 phase encompassed significant redesigns of 9 existing pages and the creation of 7 entirely new pages, each optimized for desktop, tablet, and mobile experiences. Beyond visual design, I expanded my technical capabilities by learning Webflow to personally implement the designs. The project also included custom icon development, with 14 unique illustrations created specifically for the About Us and Careers sections to enhance R+C's visual storytelling.